Facebook Ads/Instagram Ads
FB Ad facts:
Get people to notice
Your business has a lot to offer, but more people should know about it—time to put it on their radar. Raise awareness with these Facebook ad objectives.
Get people to engage
People know you, but they're not customers yet—get them to learn, follow and explore what you're offering. Increase engagement with these Facebook ad objectives.
Get people to act
Your business has fans—now let's make that count. Nudge people toward purchase, signups and more. Conversions are easy with these Facebook ad objectives.
Buying Ads: how much is this going to cost me?
You are in complete control of your ad budget. Ads can start at 1.00 per day or 5.00 per day. Some of your ad options/goals will have a little different minimum. You have the choice of a daily budget or lifetime budget. I strongly recommend choosing a daily budget. You have more control this way of your budget.
The most common way to purchase ads for Facebook, Instagram and Audience Network is through one of our ad management tools, Ads Manager and Power Editor. You purchase ads by creating an ad and submitting it to our ad auction.
CHOOSING YOUR AUDIENCE:
With the audience selection tools, you can target the people who are right for your business. Using what you know about your customers—like demographics, interests and behaviors—you can connect with people similar to them. There are three options for choosing your audience on Facebook:
Helps you find your existing customers and contacts on Facebook. Connecting with people on Facebook who you are already connected to can help you foster relationships and drive sales. You can use one of these three sources to build your Custom Audience:
Helps you find people on Facebook who are similar to your customers or contacts. It’s a powerful tool that uses the insights you’ve gained from your Facebook marketing and increases your chances of reaching people who might be interested in your business.
How to work with a Social Media Ads Manager: