How is the Agency you’ve hired managing your Facebook Page? Critical information you need to know!
Attention Realtor friends, please read carefully. This is important. Over the past 18 months, I have been working closely with you guys as a coach/trainer/educator/guide in Social Media. And I've seen a very disturbing trend emerging. A lot of you have hired agencies to help with your Social Media. I get it, it can feel overwhelming and daunting and time-consuming. However, in many cases, these agencies are taking over ownership of your Facebook Pages. This isn't something you would notice or even know to look for. And the truth is it wasn't something I was looking for either.
So how did I discover this? Well, I've had clients that have taken Instagram classes with me. One thing I have everyone do is connect their Facebook Page to their Instagram so we can do cross-posting. In other words, post to Facebook from Instagram. Because both platforms are owned by Facebook, when you go through the process of connecting your pages, from Instagram to Facebook, it should automatically populate. If it doesn't, we have a problem.
This is how I first discovered what these agencies are doing. Now, in all honesty, it is not an easy thing to undo. First, you have to request that the agency release your Page. Sometime they will, sometimes they won't. If you are no longer working with them the chances of them cooperating are slim to none (in my experience). If you are still working with them, then chances are they will be more willing to help you.
If that fails, then you have to contact Facebook, and that’s a little more involved. Use Support to reach out to them and explain the situation. This could go one of two ways.
What should you do instead?
My recommendation is to learn how to do it yourself. Here’s the reality. Social Media can feel overwhelming and confusing. But the first two things you need to know are:
Taking time and investing in your own business in this way can really increase your visibility over time. Not only that but only you know your clients and what they want and need. Agencies don’t. So the content they are posting for you is the same they are posting for all their clients at the same time. And most of what they are putting out there for you is not useful, informative or educational. This is what the consumer is looking for. We live in an age and time where we have the most educated consumers we’ve ever had. That is due to the access we have to information. You should be their first Go-To for what they are trying to learn.
Not only that, but competition in the industry is stiff. Between having so many Realtors in the market and the rise of Zillow, Homelight, Redfin, and others, how are you going to stand out when all you have on your Social Media is pretty pictures?
Please reach out to me with any questions you may have. I’m happy to help you and get you going in the right direction. Your Social Media is a direct reflection of you. Let’s show them who you truly are!
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