A Social Media policy is a set of rules or guidelines to take the guesswork out of what is appropriate to post on Social Media regarding your Brand. It is also a guideline for employees who have set their “Works at (Your Company Name), what is acceptable to post on their personal pages.
The goal of a Social Media Policy is to protect your Brand in the digital space. Not to suffocate creativity.
So let’s take a quick look at the top 5 things you need to have in place before you can begin to create your Social Media Policy: