Emilie Downs of Imago Visual writes "A brand is a promise about who you are and what products/services your business delivers." She goes on to say "Having a purposeful brand can mean the difference between success or failure for your business venture."
In the image above, Emilie calls this a Brand Pie. And one she developed, she shows us that Brand is really comprised of several things, not just a logo:
Once you begin to put these pieces together, you have to start thinking about your whole Digital Footprint. These are all the places on the Internet that you spend time "showing up". Be it Facebook, YouTube, Quora, MLS, Trullia or Realtor.com, you have a presence there.
It is very important that you remain consistent in your wording, your voice, and your images. An example of that could be, your signature on emails, your background images on Social Media, etc. We must remember that people are bombarded with so much information from so many places, that making it easy for them to know they are on the correct page for your business is very important. If there is any doubt that your customers or potential customers could be on the wrong page, they'll leave and most likely won't come back.
Using a tool like Canva can make this very easy. Canva allows you to create and Brand all your graphics. I've put a couple of examples below. Canva also allows you to upload any of your own photos. They offer templates that you can customize and you can even use your Brands colors. Think of Canva like Photoshop for dummies. Canva has all your marketing needs already done and sized for you. Canva has a free version as well as a paid. Though their paid account is still very reasonable (120.00/yr), you can just use the free version. Canva also has lots of tutorials.
If you're interested in learning how to use Canva effectively and cut out the learning curve, go to our Realtors page and find out when we are having our next workshop. I hope to see you there!