I get this question often, and it is a wonderful way to lead into what I do and more importantly WHY I do what I do. Social Media Languages was born from the culmination and cultivation of my life experiences. I chose the name for several reasons. Social Media is what I love and what I do, but Languages came from the fact that I am bilingual, each social media channel has a different “language” and audience and Ethics has multiple languages simply because it is subject to interpretation. So the word Languages can mean many things. What does it mean to you?
Before I started this business, I was the steward to the largest privately held Holocaust Library. It was located in San Antonio, TX and my job with this library was big. The originator, collector and historian who started this library was on a mission to combat Holocaust Denial. He was well regarded in the Jewish Community around the world and had made a name for himself with scholars, other historians and professors. He was well traveled, had been to many of the concentration camps, was a published by Oxford Press and one of the most interesting and eccentric people I’d ever known. He was passionate about gaining more knowledge, human rights, food, wine, friends and above all family. This man was my father. He passed in 2011 and I took over his beloved library.
During my three and a half years, I rebranded the Library, conducted fundraisers, spoke at numerous events, taught about tolerance and the Holocaust to children and adults, worked with The San Antonio Library and San Antonio Library Foundation to start a yearly event on The Holocaust, but the ultimate goal was to find a new home to house this incredible and amazingly large collection and for it to stay together as one collection. You see, this Library had more than twenty thousand books and more than a half million documents and photographs! It was nearly three thousand square feet of material. At the end of my time with the Library, I successfully got it donated and moved to Colorado University in Boulder. It was one of my greatest accomplishments! I will always be eternally grateful to all those who helped make this happen!
It was because of my experience with this Library, and my upbringing that I decided to make a commitment to #EthicsInSocialMedia. What I see posted day in and day out and the lasting effects of these posts, comments, tweets, pictures, videos and memes is why I spend my days teaching and educating on #DoingTheRightThing. I want to see companies achieve success and know, like and trust by helping them create strategies that are Ethical and Responsible and not damaging to their brands. I create Policies for their employees to guide them on company expectations in the Digital space so they too can be on-board with the company's strategy and protect the Brand. I educate our children to manage their digital footprint in a responsible way, and not lose out on opportunities because they made a bad choice by posting inappropriate things online. I want to see a world that is finding ways to reach out and repair itself using good judgement, corporate social responsibility and good business ethics.
These are big goals, but can be achieved with tenacity, strength and passion. This is what Social Media Languages is all about. These are the Languages I Speak.