There is so much talk about inforgraphics these days. I personally love them and have been reading lots of articles on creating them. They are fun, interactive, colorful and you can share a lot of useful information in a way that any reader can digest.
But one thing really caught my attention. Why hasn't anyone created an infographic to explain their company or organization? Why are we making these incredible, colorful and creative displays of information and NOT using them to promote, explain and grow our own businesses?
Well, I decided that I was going to go out on a limb and create one for MY business. Here it is. It is bright, colorful and gives you just enough information.
I challenge all of you to go out and create one for YOUR business.
I'll continue where I left off the other day. Have you set up a profile on LinkedIn, Facebook, or any other Social Media site?
One of the keys to this is consistency. Whatever channels you choose to use, make sure they ALL have the same information and picture. Have you hired that professional photographer yet? Ask around and get some recommendations.
So now you're ready to fill in some of the details on your profile. One of the most important things to remember is to never embellish your experience. As you start making connections people will begin to view your profile and read about your experience. If you embellish or include one-time interpreting or translating jobs, especially when we're talking about very specialized vocabulary; you don't ever want to be in a situation that forces you to admit that you really don't now it that well. However, at the same time, this is also your opportunity to shine and show off what you do know. No one can brag better about you than YOU. Do it tastefully and with decorum and you'll see how much it will serve you. People want to know about you and your abilities. Be sure to show your sense of humor, your intelligence and your humility. Also, don't give so much detail that your readers will bore with your profile. Give nuggets of good information, but you want your reader to want more. That is what will get you the phone call for the interview or to hire you for a job.
Often times I think we forget to show our human side. We are too busy competing for that next job or position. So find that balance. It will be one of the keys to your success, and it will separate you from the rest.
I will continue with the next step soon. Happy creating....