It's a beautiful Sunday afternoon and after much consideration, I want to focus the next few blogs on YOU. As you might now, I spent 13 years as a translator and interpreter. Circumstances launched me into another direction and I it was there that I learned how much I love Social Media and how much personal enjoyment I receive from teaching something I love. Now, the issue was how do I combine my 13 years of experience in another field that was completely different to what I want to do now.
I came up with the idea that helping YOU leave your footprint as a professional in the Social Media world was a great place to start. This blog is dedicated to all of you who are struggling to be recognized as professionals and those of you who are still new to the profession.
Everyone uses Social Media. How many of you have a Facebook page? How about a LinkedIn page? Instagram? Twitter? and the list could go on. Right now, there is approximately 60 Social Media sites that you can subscribe to. Not only is that way too many, but how could we possibly keep up with all that. We can't. It's that simple. So before we dive into any of them let's take some basic things into consideration so we know which sites to use and how to use them properly.
The first thing to think about is separation between your personal/private life and your professional life. What does that mean in the Social Media world? It means that you have separate pages or you use separate Social Media sites for each aspect of your life. I think now is a good time to also reiterate that anything you post online, and I do mean anything, there is a thing called cache, which means that even though you might delete it at some point, it is still there, somewhere and may show up on a search. So please think about what you post before you hit that send button. We will talk about privacy settings in a future blog.
Now, what are you trying to accomplish with Social Media and your individual pages? Well, historically Interpreters and Translators have struggled with being recognized as professionals. Meaning that you are not really taken that seriously and that affects the rates you are able to charge, I know this from professional experience. We all know what it takes. Not only do you have to maintain your language skills up to par, but you have to learn all the terminology for whatever branch you are working in. Legal, medical, chemical engineering, computer science, etc, etc, etc. Each one has it's own terminology that we must learn in order to do the job effectively and concisely,
So one of the first steps with Social Media is to determine HOW you are going to present that professional, knowledgeable front.
Let's talk a little about LinkedIn:
Most of you probably already have a LinkedIn page. But if you don't, not to worry, it's never too late to get started. How you set up your page is going to determine how you come across and how you are perceived. So a professional picture is the best place to start. It is the single most important thing on your profile page. I cannot stress that enough! Here is a link with all the nitty gritty details of a good profile picture. Please read it carefully :
I will continue this blog with the next steps for you to follow. I will leave you with this one quote from Tony Rosado: