Emilie Downs of Imago Visual writes "A brand is a promise about who you are and what products/services your business delivers." She goes on to say "Having a purposeful brand can mean the difference between success or failure for your business venture."
In the image above, Emilie calls this a Brand Pie. And one she developed, she shows us that Brand is really comprised of several things, not just a logo:
Once you begin to put these pieces together, you have to start thinking about your whole Digital Footprint. These are all the places on the Internet that you spend time "showing up". Be it Facebook, YouTube, Quora, MLS, Trullia or Realtor.com, you have a presence there.
It is very important that you remain consistent in your wording, your voice, and your images. An example of that could be, your signature on emails, your background images on Social Media, etc. We must remember that people are bombarded with so much information from so many places, that making it easy for them to know they are on the correct page for your business is very important. If there is any doubt that your customers or potential customers could be on the wrong page, they'll leave and most likely won't come back.
Using a tool like Canva can make this very easy. Canva allows you to create and Brand all your graphics. I've put a couple of examples below. Canva also allows you to upload any of your own photos. They offer templates that you can customize and you can even use your Brands colors. Think of Canva like Photoshop for dummies. Canva has all your marketing needs already done and sized for you. Canva has a free version as well as a paid. Though their paid account is still very reasonable (120.00/yr), you can just use the free version. Canva also has lots of tutorials.
If you're interested in learning how to use Canva effectively and cut out the learning curve, go to our Realtors page and find out when we are having our next workshop. I hope to see you there!
Some of you may have heard me say that Social Media blew into our lives without an instruction manual. It's sort of like when you have a baby. They don't come with instructions either. Trust me, I know!
But with Social Media came all these other things that we've had to learn. And by learn I mean sometimes we just use them because everyone else uses them, but we really don't understand the "why" behind it.
Well, Hashtags are the perfect example. They appeared, they're used everywhere, and most don't understand why, for what or really how.
In an article written on Hashtags.org the author writes:
"The First HashtagChris Messina, a social technology expert, is credited to have come up with the very first hashtag on Twitter. He first posted the hashtag #barcamp in August 2007. The whole tweet appeared like this: ?how do you feel about using # (pound) for groups. As in #barcamp [msg]?? Messina came up with the hashtag with the purpose of gathering discussions and online exchanges regarding Barcamp, a technology unconference gathering activity that spans worldwide."
So what is a Hashtag (#)? If you're around my age, then you first identified this symbol as a pound sign. Now it has new meaning. Hashtags allow users to find and follow conversations. Here are some examples of Hashtags:
Hashtags are searchable. You can use Google or search in any of the Social Media Platforms. They all use them, recognize them and allow you to do a search. There are some rules to follow when creating Hashtags. In the image above, there is a guide to creating your own Hashtags.
In our Realtor's Social Media School hands on workshops, we talk about Hashtags and uses for them. We will also develop appropriate Hashtags that you can use as part of your Brand and integrate into the content you'll be sharing. Are you ready to take your Social Media to the next level? Go take a look at the classes we are offering HERE
I hope to see you there! Let me help you make your Brand Remarkable in Social Media.