H2H~ Human to Human. Some things to consider today, when we are creating our marketing strategies are the basic questions. Who is our audience? Who do we want as our customers? How are we going to convert our ads to customers? What is our goal with our marketing?
What are some of the other things we need to consider? And how does H2H fit into the puzzle? In a time where we are bombarded with information through so many avenues, television, email, Social Media (SM), and even the radio (yes, some people still listen to those), we have to find ways to capture our audiences attention. This is where H2H comes in. We focus so much on graphics, wording, tag lines, profiles on SM, emails that are catchy, posts on SM that are bright, colorful and wording that "speaks" to our audience that we have put aside some very basic and important things.
One of them is HONESTY. Are we being truthful and honest with our audience? Are we communicating truthful messages and ones that we really believe in as humans and as a company?
Another is RESPECT. In our communications are we being respectful of others' feelings and emotions? Are we creating messages that are broad and don't exclude any particular group?
How about HUMILITY. Are we being humble in our communications? We all want to think we have the greatest product or invention, but at what cost? Are we showcasing our true selves and our company without putting others' in the same industry down?
And finally GRACE. Are we showing goodwill, kindness and compassion in our communications. For such a small word, it has huge meaning. And equally huge impact.
We must remember that we are marketing to other humans, It's so easy to forget this and get all tied up in the appearance of our posts, the message we are trying to write and the HOW we are going to reach....other HUMANS. Sincerity in your writing shines through to your reader. So don't forget, we are trying to reach each other in our messages, not just a another computer.