Have you thought about managing your message in more than just English? Why would you do that? What could the benefits possibly be?
Colorado alone ranks 8th in the country in Latin population with 1,071,000 Spanish speakers. This means that 31.8% of the population speaks Spanish. Denver also has a high population of Russian, Polish, Ethiopian and Lebanese populations.
As a business, what are your goals? Knowing that Denver and Colorado have such a high diversity in cultures and languages, how does your brand reach these potential consumers.
It is predicted that Colorado will grow by another 100,000 people by the end of this year alone. This, by the way, was the growth we experienced in 2015. Our unemployment is low and businesses and brands are moving and growing here.
So, now that you know what our demographics look like, here are some tips on what you can do to reach your non English speakers and create brand awareness, know, like and trust: