Are you panicking about Facebook's changes that were just announced? Are you worried about your Business page not getting any visibility? Are you thinking you’ll have to really start spending money on FB Ads just to be seen.
Well, you’re not alone. Many small business people have the same concerns. So many are wondering what they should do and how they are going to afford to put “real” money into advertising just so they can continue to have some visibility.
Late last year I predicted that this would happen after watching all the testing FB was doing in other countries. I predicted there would be a large shift in Social Media, and FB in particular because of the way and the tone that Social Media was taking. Not to mention, Social Media has been under fire since the election. While the negativity, poor attitudes and cyberbullying have been happening all along, it has definitely taken a front seat in recent months with the #MeToo Hashtag, our government using Social Media now more than ever and women in particular coming forward with stories of abuse and inequalities. So it’s not surprising that FB has taken a stand against this and are looking to make some big changes in their algorithms.
So what does this change in the algorithm mean? Basically what FB wants is for us to interact more with the people we know like friends and family and less with Brands. So what that means for Brands is less visibility unless there is high engagement on the biz page already ( likes, shares and comments on individual posts) and not just the number of people who like or follow the page, Additionally, when you like or follow a Brand, you do not get notifications when the Brand posts something to the page. So you will only see it if you happen upon it in your feed. Historically, only about 2-4% of your followers will even see your posts. But this change is forcing Brands to do one of 2 things. 1. Restructure their strategy entirely and find ways to produce and post highly engaging content; and pay big money for advertising OR 2. Create a Group that is linked to their biz page where you "move" your people to follow the Group. By doing this you will now see content that is posted to the Group in your Notifications. So there is a much higher possibility that your people will see what you're posting.
Here are the steps to setting up your Group:
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